In my first semester of my MBA I had the opportunity to take a Consulting Course where we worked on behalf of footwear and apparel company, Saucony.

Each group was given a different competitor, mine being New Balance, on which we carried out an in-depth SWOT and competitive analysis and further provided recommendations based on our research.

The top three groups got to present our findings to the experts at Saucony and I was honored to be selected as one of the three.